Background color depends on the customers preference and the color(s) of the logo itself
Main Menu
The background color on the menu will correspond to the heading background color or a shade darker/lighter. The menu itself depends on how many pages the customer wants.
Advertisers
The background color on this side will correspond to part of the company logo.
Main Content
Company information goes here
The color of this side most of the time should remain White
This layout can be customized in any way you desire